The 2nd IVF Worldwide Live Congress: A Marketing Wrap-Up

I had the pleasure of being one of the Congress Chairpersons at the 2nd IVF Worldwide Live Congress: Growing IVF Clinics in the Digital Age that took place from October 31 through November 2, 2013 in Berlin, Germany.
The Conference was focused on providing knowledge, practical guidance and experience-proven tips geared towards increasing an IVF clinic's online footprint and lead generation across a variety of digital marketing disciplines.
The sessions and speakers picked for the Conference seemed to be highly appreciated by the audience of just under 100 fortunate attendees. After the event, one of the written feedbacks I received from a Founder of an IVF clinic was: "We are really working hard on doing better and with all the ideas I got in Berlin.... I feel like I should give up medicine and focus on marketing!

Medicine in digital age: The obligation to report outcome puts infertility and ART in pole position for leaping into the realm of digital medicine

  1. Université Paris Descartes, Paris Sorbonne Cité – Assistance Publique Hôpitaux de Paris, CHU Cochin, Department of Obstetrics and Gynecology, Division of Reproductive Medicine, Paris, France.
  2. Department of Obstetrics and Gynecology, Kaplan Medical Center, Rehovot, Israel.
  3. Summarry of a presentation made at: The 2nd IVF Worldwide Live Congress: In vitro fertilization clinics growing in the digital age, Oct 31 – Nov 2, 2013. Berlin, Germany.

 

Thirty years later, neither 0% nor 100%

An enduring characteristic of assisted reproductive technologies (ART) is the fact that its outcome has remained – as it was at outset – neither 0%, nor 100%. Had pregnancy rates (PR) in ART been either 0% or 100%, the issues discussed today wouldn't be issues anymore. With PRs of or nearing 0%, ART wouldn't be an option for treating infertility. At the opposite end if PRs constantly neared 100%, quality assessment would be greatly simplified, needing less discussion. In the latter case, one single failure would be in itself evidence of a problem in a realm where normally all pregnancy tests should be positive. In case of anesthesia for example, awakening the patient after surgery is expected to be 100% effective. In this context, one single failure is by itself evidence of a problem that needs close and immediate attention.

Optimising Your Social Network Presence

At the IVF Worldwide 2013 Congress in Berlin, I'll be demonstrating how to optimise profiles and pages for Facebook, Twitter and LinkedIn. I'll be speaking on the main stage from 4pm-4:30pm on Thursday, October 31. I'll also be providing hands-on, one-to-one sessions and mini-workshops.

“Ich Bin Ein Facebooker”: IVF Doctors Learn the Language of Digital Marketing in Berlin

BERLIN, August 9, 2013 – Managing Facebook for physicians, protecting doctor reputations online, converting website visitors to patients and protecting a medical practice against computer hackers are just a few of the topics to be presented at the 2013 IVF Worldwide Live Congress: Growing IVF Clinics in the Digital Age.

Rejuvenation of old mice with ovary transplant from young mice: Extending life as well as the biological clock!

Menopause is related to lifespan in all species. When they begin to undergo menopause, B6J mice deteriorate in physical activity at 525 days approximately, and die at 636 days approximately. That is, after their ovaries are depleted of follicles, the mice themselves become less active and frail. When we transplanted ovaries from young B6J mice who were only 70-140 days old, the old mice began to cycle again and were truly rejuvenated. They now lived to 915 days approximately, a 44 per cent increase in lifespan approximately (Kagawa et al).

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